Tourism doesn’t just bring visitors. It brings opportunity. And lakeside tourism is a perfect example of that. And when people seek a peaceful time away from noise, they search for some lakeside place.
And this isn’t just a guess. Even the market is saying the same thing.
The global “lake vacations” market is valued at about USD 288.1 million in 2025, according to Future Market Insights reports.
And it’s expected to reach USD 894.7 million by 2035. Basically, it is growing at almost 12% a year. That kind of growth shows how travelers are shifting toward quieter, nature-focused destinations instead of crowded tourist spots.
But what does all that mean for the economy on the ground? Let’s break it down.
Overview Of the Lakeside Tourism Industry
The lakeside tourism industry plays a big role in the local economy. How? Well. It creates jobs and brings in tax revenue.
Some states in Ohio generate $382 million in total taxes just in 2023! Now, imagine how much a location like Lakeside can earn? A lot, right? Yes, a lot, that’s why founders are now so much interested in this industry.
That’s opened a new door & opportunity for founders. For intense-
Experiential Offerings
Founders can skip the usual tourist activities and focus on niche experiences instead. They could offer experiences such as guided eco-tours, wellness retreats, and authentic local food experiences. They can even build glamping spots that feel cozy but still connected to nature.
Tech related Solutions:
Business people can innovate with technology. They can build booking platforms for unique lakeside rentals. They can create apps for real-time lake conditions and activity maps. Data tools can also help with sustainable tourism management.
Infrastrcture and Services:
Some gaps can be noticed in the local infrastructure. This is an opportunity to develop sustainable transportation options. You can also build boutique hotels and upscale cabins. Specialised retail and hospitality services for selective tourists are good options.
Sustainable Ventures
Start an environmentally friendly business. This is becoming important because people now think more about the planet. You can create eco-friendly water sports gear, or build waste management services for crowded places. You can also design tourism that protects the lake and its surroundings.
And a lot more. The opportunity list can go on. You may need to grab some.
Impact of Lakeside Tourism on the Economy
Now, with all those opportunities comes a significant economic impact. Good impact of the course!
Take Lake Champlain, for example.
Tourism in the area supports over 1,070 jobs and generates around $300 million annually. That’s not pocket change. It’s a major contributor to the local economy.
Also, over in Kentucky, Kentucky Lake’s tourism pulled in $90.4 million in visitor spending in 2024, supported 755 jobs, and added $6.5 million in taxes.
Even in 2024, Wisconsin’s tourism industry reached $25.8 billion with 114.4 million visits that year.
So the moral of the story is-
Lakeside tourism isn’t just nice view & all. It can fuel job creation, business growth, and tax income if you use it strategically.
Best Lakeside Region to Do Business
Now we’re gonna see the best lakeside region for starting a business,
Powers Lake, Wisconsin
Powers Lake is a quiet, calming spot in southeastern Wisconsin. It is known for its clear water and friendly, close-knit community. It’s not run with big tourist companies, and that’s exactly what makes it so appealing.
Visitors come here for simple, peaceful experiences. You can do relaxing things like fishing, kayaking, or just enjoying the stillness of the lake. And that relaxed environment can make anyone say, ‘I want to live in Powers Lake.’
Also, because the area is less commercialized, there’s plenty of room for small businesses to get creative.
You can do boutique lakeside rentals, cozy cafés, or hands-on local craft experiences. Startup costs tend to be lower, and the community is supportive. That’s why it is the best place to start a business or spend a holiday.
Lake Tahoe, California/Nevada
Lake Tahoe is located on the border of California and Nevada. It is one of the most famous lake destinations in the U.S. Here, tourists get world-class ski resorts, luxury stays, and a steady flow of tourists year-round.
The area’s infrastructure is strong with good transport, hospitality networks, and marketing reach. So, this also means higher business expenses and fierce competition from renowned brands.
So, if you have a high-end or experience-driven business idea, it can do best in here. Cause the place has consistent demand from visitors.
Lake Michigan Shoreline, Michigan
This region lies beside one of the Great Lakes and features lovely towns such as Holland, Saugatuck, and Grand Haven.
Each town has its own style. Some are artistic, some family-friendly, and others more upscale. There are many fun activities for travelers. With beaches, local festivals, wineries, and water sports drawing visitors from across the Midwest.
Because the area is large, small businesses can choose a niche or location that fits their brand. But the main challenge is standing out in a region where tourism is spread across many communities.
Lake George, New York
Lake George is a go-to vacation spot in upstate New York. It is popular for boating, hiking, and family vacations. It already has a strong tourism foundation with hotels, restaurants, and recreational activities in place.
Too much crowd can be seen in the summer season. That is what makes it ideal for businesses tied to outdoor experiences, dining, or events.
However, the local market is quite mature. Many old-established businesses operate here. So, for a new businessman, it’s hard to grow here without proper guidelines.
Conclusion
Lakeside regions are a true blessing for small businesses. Through increased traffic and local spending, businesses benefit. Each lake has its own potential for entrepreneurs.
Success comes from identifying gaps. It offers unique experiences and connects with both travellers and locals. If you are willing to grow your business near the lakeside, you must find some mastermind business plans.
Don’t forget! High business potential comes with high competition.
